Most of you are employed by some company, some organization, some government institution, or otherwise. If you aren’t now, chances are you have been at some point in the past. I even bet you don’t think a thing about being called “employee” of your company.

I would like to put a moratorium on the word “employee” because it sucks balls.

I’d wager that everyone and their dog has been forced to read an “employee handbook” or participate in “employee training” or aspired to be “employee of the month.” We here at Must. Be. AWESOME!! believe that this is a terrible appellation for those of you who are in fact employed by a company. It is the most generic, dehumanizing term possible with which corporate leaders, owners, and human resources people can refer to their workforce. And the idea behind this term, while seemingly innocent, is in fact not awesome. Nay, this ugly word is LAME.

Anyone can be an employee. Corporate training manuals, ethics programs, and all other retarded drivel instituted to keep you in line refers to you as merely an employee: a small cog in a big wheel. Chances are, even if you’re working somewhere you think is badass, you’re still referred to as an employee by someone higher up on the food chain. You may even have a cool sounding title like “Ant Wrangler” or “Strategy Executive.” But you’re still just an employee.

Despite how well-meaning a company may be, especially in this startup-rich landscape In Our Foul Year of the Lord 2009, eventually all the people – the humans - organized under a company get referred to or lumped together as that company’s employees.

I despise this word. It deconstructs the AWESOME of a person. It boils everyone down to a level of retarded standardization. It homogenizes and restricts. It steals innovation and courage. And most of the time, no one comprehends that this word can be so destructive.

I hereby challenge every business leader, every CEO, every HR department, EVERYONE who institutionalizes the term “employee” to come up with a better alternative. Hunt that word down in your manuals, your training videos, and elsewhere, and murder it. Replace it with something creative. Something fun. Something that inspires your people. Something that will make them proud to be employed by you. Something AWESOME.

Startup CEOs, you have no excuse. You’re probably starting out with fewer than 5 people. Agree from the get-go that there will be no employees… but find an apropos yet AWESOME term to describe the types of people you want to attract to your brand.

Furthermore, I implore all of you are now or have ever been called employees… SPEAK! What would you like to be called? What word would you like to use amongst you and your fellows to describe you as a group or organization? What term makes YOU feel AWESOME about what you do?

Sound off in the comments section. Let’s see what kind of creative replacements we get.

{For some additional AWESOME reading about alternatives to employee nomenclature, check out this article, “The chaos theory of leadership” from The Financial Times.}

[Image by Blogowski.]

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Image courtesy of Brian Lane Winfield Moore

Are you coming to Washington, DC next week for TWTRCON? I’m not terribly certain what the unified purpose of this conference is. Like many “social media gatherings” of the modern age, it may just be an excuse for A) some social media startup to charge the fuck out of its attendees, and/or B) a bunch of social media “gurus” to get together and jerk each other off.

To be fair, the prior TWTRCON in San Francisco seemed to go over well with attendees and guests. There have been quite a few of these types of conferences where people wrestle with what Twitter is and how it can be used for business, marketing, or whatever. I like how inherently social this makes Twitter’s users feel if they can actually unplug from their hashtags and muster up the gumption to shake hands with people they don’t know physically.

Courtesy jdlasica.

So… we’ll see how it goes. One of my ulterior motives for going to this thing is to stalk David Armano and conversate with him about all the cool new things happening at The Dachis Group. Something that’s been intriguing the pants off me in this weltering morass of social media madness has been Armano‘s (and now Dachis’s) concept of “social business design.” I think this concept is going to be the Next Big Thing, with the potential for crossing all kinds of boundaries that social media doesn’t. More about this in detail in a future post.

Let it be known that Ye Olde Du4 has actually submitted an idea to TWTRCON’s Open Mike Contest, and that tweet can be found here. The basic idea is an encapsulation of the intent of this blog (and potentially a future business!). I’m not sure how the judging is performed, but keep your fingers crossed that I’ll have an opportunity to wow the crowd with the power of my ROCK.

If you’re at TWTRCON DC, shoot me a DM at @Du4 to link up.

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