And now, the final video from my MountainRunner Institute talk at the “Now Media Seminar.” Let me know what you thought!

You can also find the slides from this preso by following this link.

This past Tuesday, July 6th, 2010, I got the opportunity to speak as part of the MountainRunner Institute’s “Now Media” seminar at the National Press Club. For the less sharp-eyed out there, I’ve been proud to call Matt Armstrong (MRi President and a highly AWESOME blogger) a friend for some time… even before he provided the first forum for Must. Be. AWESOME!!! in its proto-stage. A few months ago, Matt asked me to help him transform his blog, MountainRunner, into a full-fledged nonprofit institute devoted to the study of and conversations about public diplomacy and strategic communication.

One of MRi’s key offerings is a seminar Matt honchos about “Now Media,” his concept of understanding the existing and emerging media environment as it relates to influence and engagement. These seminars give us an opportunity to wrap up everything we learn into something useful for communication practitioners. At this particular event, we had attendees from the U.S. Marine Corps public affairs team, the State Department, and even a contingent of Indonesian bloggers visiting the States on a State Department exchange.

Matt asked me to put together something to capstone the day, integrating everything from his lectures to the examples and information of our guest lecturers. I thought I would present that briefing, “Engaging in a Now Media Continuum,” here for everyone to check out. Accompanying the slideshow is the first of five videos of my actual presentation. I’ll deploy a new chapter of this video series every day for the next five days, so tune in or subscribe to the blog via RSS to get the whole story!

This was my first time presenting on behalf of MountainRunner, so I’d be really interested in everyone’s feedback: What do you think about engaging in a “now media” continuum?

(Note: Special thanks to Rob Watwood for his time and energy discussing the various ideas, thoughts, and challenges that I eventually cobbled together into this preso.)

Related articles by Zemanta

• Why the Chairman of the Joint Chiefs tweets (mountainrunner.us)
• Now Media: engagement based on information not platforms (mountainrunner.us)
• Understanding Social Media’s Contribution to Public Diplomacy (mountainrunner.us)
• Now Media: Engagement based on Information not Platforms (mountainrunner.us)
• The need for a national strategy for Communication & Engagement (mountainrunner.us)
• National Security Strategy punts on strategic communication and public diplomacy (mountainrunner.us)
• Do we need a National Strategy on Public Diplomacy and Strategic Communication? (mountainrunner.us)
• National Security will require Smarter Networks (mountainrunner.us)

So I decided to do it: I applied for Twitter’s Government Liaison job.

Despite how much I’ve shat on government in the past, I’m really excited about the prospect of being “the Twitter guy” in DC. I have a lot of fun on Twitter. I like the short, true-to-life conversational aspect of the form. Twitter is such an ideal, simple cannon for quick, bite-sized bombs of AWESOME. All of us peeps in DC need a little more AWESOME, and I see Twitter as an objective delivery device more and more every day.

Now, this is a public policy position. It’s obvious from the job description that Twitter wants to develop an influential presence amongst policymakers in our fair government. There is a huge opportunity here to build some connective tissue between legislators, policymakers, commercial folks, a host of non-governmental organizations, state and local government, and citizens. I want to show Congress how AWESOME we can make our global communities. I want to show people some of the AWESOME things happening in government they never get to see or hear about. I want to connect with more people, more often, mo’ bettah.

Can Twitter provide that connective tissue? You bet your ass. And for those of you following me on Twitter, you know how much I love it. Twitter is AWESOME. It is insanely great, to use Umair Haque‘s manifesto. I want to show more people how to use it to help them achieve great things. That’s why I’ve put my hat into the ring for Twitter’s Government Liaison job.

But who just applies for a job and leaves it to fate? Not this guy.

I would LOVE having people’s support on this. If this isn’t worth doing big and AWESOME, it ain’t worth doing. So I’m asking for YOUR HELP. Here’s what we’ve gotta do:

• First, get a Twitter handle if you don’t have one.
• Show your support by tweeting “@Du4 for Twitter Government Liaison!” or something like that.
• Tag all your tweets with this hash: #Du4TwitterGov
• Link back to http://mustbeawesome.com.
• Participate in the coming discussions on Must. Be. AWESOME!!! about the job.
• Tell your friends and family on other social networks.

Image courtesy of zoominfo.

I’ll start churning out thoughts, discussion, pingbacks, and other commentary that’s beginning to surface about Twitter’s entry into the gov arena here at Must. Be. AWESOME!!! Campaign Headquarters. To start, check out Andrew Wilson’s Top 10 Request for the New Twitter Gov Liaison. I’ll comment specifically on Andrew’s call to action in a subsequent post. Wouldn’t it be SUPERCOOL if this started as a simple job application but BLEW UP into a movement of some kind?

There’s probably someone insanely more qualified for this job, but I WANT IT. I want it like I want OASIS TO GET BACK TOGETHER. Like I want JOHN LENNON TO COME BACK FROM THE DEAD AND DO BATTLE WITH SARAH PALIN. This could be SO. COOL.

I hope you’re as excited about it as I am.

Related articles by Zemanta

• Twitter Looking To Hire A Government Liaison For Its Push Into Politics (socialtimes.com)
• Twitter plans to hire Washington liaison (business.financialpost.com)
• Twitter Looking to Make It Easier For Politicians to Use Its Website (newsbusters.org)
• Help Wanted: Twitter Seeks Tweeter to Help Company Cozy Up to the Government (michellemalkin.com)
• Twitter to Hire ‘Government Liason’ in Washington DC (socialmedia.globalthoughtz.com)
• Holy Crap, This Looks Like an AWESOME Job (mustbeawesome.com)
• Twitter to hire White House liaison to help policymakers ‘tweet more effectively’ (telegraph.co.uk)
• Twitter Looking To Hire A Government Liaison In Washington D.C. (techcrunch.com)
• Twitter to hire Government Liaison (textually.org)

As regular readers of this blog know by now, I had quite a journey getting to present at the Gov 2.0 Expo this year. I’ve spent enough time talking about that preso. Now it’s time to talk about the Expo itself.

There have been metric shitloads of wrap-ups, reviews, commentaries, and think pieces following the Expo. I’ll try to sum up my experience there without repeating too much. (See links below to some of the better wrap-ups.)

First and foremost, I have to give Laurel Ruma, J.B. Wheatley and the rest of the O’Reilly staff huge props for hooking it up for me. Laurel greeted me with a great big hug when I arrived, and her enthusiasm never wavered. The speakers’ lounge gang was a delight as well, providing a great place to meet new connections like David Hale from the National Institute of Health and longtime Twitter pals like Chris Rasmussen.

I expected a lot of cogitation, pontification, and general assholery from this conference… par for the course of most govvie conferences in DC. However, I was pleasantly surprised that the gov in Gov 2.0 was better represented by hyperlocal government (cities, counties, townships) than the federal monstrosity here in DC. While we eventually got to see presos from Price Floyd (Defense Department) and Alec Ross (State Department), their remarks were not near as inspiring as the things coming from local yokels like Joshua Robin (Massachusetts Department of Transportation), Steve Corbett (iStrategy Labs), and Melissa Jordan (Bay Area Rapid Transit). It was really AWESOME and inspiring seeing these representatives and enthusiasts of city and township government speak about crowdsourced apps, programs and ideas that are revolutionizing the way their local governments are engaging with and supporting citizens.

These combined perspectives on citizen engagement of local government really speak to me given my work with Sister Cities International. If it’s one thing my mom taught me (she’s the president of Fort Worth Sister Cities) it’s that the relationships that matter most to government change are those between citizens. And it’s important to remember, government employees are citizens too. People at the Gov 2.0 Expo showed me how true and effective that can be, especially when you activate those citizens’ AWESOME and let them come up with some really badass shi’ to help their local communities and governments.

There were some really great presos that I won’t go into too much detail here, but you should check as many of them out as you can on the Expo’s YouTube channel. I particularly enjoyed the mashup of marketing, Maslow, and media sciences that Dan Zarrella used to scientifically study social media. Kathy Sierra’s talk about passion (and call for a LOLcat Translation Project for the Federal Acquisition Regulation) was much more fun than I’d expected, and surprisingly cooler than Gary Vaynerchuk’s keynote.

Finally, the Expo’s social events were great places for me to connect with people I’d only engaged with online. It was AWESOME drinking beers and shooting the shit with Steve Radick, Chris Ramussen, Steve Ressler, Andrew Krzmarzick, and Steve Lunceford; and meeting new friends like Chris Bennett, Chris McCroskey (hmmm, AWESOME Gov 2.0 peeps seem to go by the names Chris and Steve….), Jacque Brown, David Hale, and the boys from Palantir. As a social animal myself, it was pretty rad to hang out with these cats and others that felt like “fellow travelers” in our particular, individual quests for AWESOME government.

In closing, the source of inspiration for any good Gov 2.0 discussion… TENACIOUS D.

Related articles by Zemanta

• Gov 2.0 Week in Review (radar.oreilly.com)
• Berners-Lee Deconstructs a Bag of Chips (tech.slashdot.org)
• Design for America Winners (blogs.adobe.com)
• Data and simplicity can build the government platform (radar.oreilly.com)
• Video: Du4 at Gov 2.0 (mustbeawesome.com)
• Gov 2.0 Expo Highlights (govloop.com)
• Govloop Discussion Thread for Gov 2.0 Expo 2010 (govloop)
• The three phases of Government 2.0 (radar.oreilly.com)

When I was younger, I thought a lot about time and how once you accepted that everything happens along temporal continua (be it linearly, spatially, nonlinearly, or transcendentally), you could exert total control over your own life. I never developed this thinking much beyond high school, possibly because I didn’t have the life experience to best understand what I was on to. And up until now, I had never encountered a book, a person, or other source that confirmed my suspicions about time as an engine of faith and culture.

That is, until now. I recently discovered the following video on Open Culture. It’s a speech by Philip Zimbardo, a Stanford psychology professor, who explains how our perceptions of time give us heretofore hidden insight into temporal power, particularly as seen through a lens of culture. If that topic isn’t AWESOME enough for you as it is, someone has taken Zimbardo’s speech and illustrated it via a series of sped-up whiteboard drawings.

It’s incredible illuminating and really challenges you to think about time and yourself in new ways. I’d be interested to hear what you think about it in the comments section below.

Related articles by Zemanta

• What’s your time perspective? (kottke.org)
• What Scientists Really Think About Religion (science.slashdot.org)
• What Exactly is the Self? (beliefnet.com)
• Friday thread: The secret power of time (and religion)… (sluggerotoole.com)

Just hit SEND on the final “Instituting a Culture of AWESOME in Government” preso to be delivered at the Gov 2.0 Expo this week. I’m up at 5:55pm on Tuesday at the Washington Convention Center. If you happen to be in town and catch me, shoot me a holler on Twitter so we can connect later. There’s a social or some shit like that after the keynote Tuesday, and I’d love to hear how AWESOME my delivery was.

I’m a complete stranger to Ignite-style briefing: 20 slides, 5 minutes, 15 seconds per slide. It’s either gonna be a fun exercise in bullshittery or a complete shit-show. HOWF!

For folks who aren’t going to make it to the Expo, I’ve uploaded the preso here for your viewing pleasure. Please feel free to leave a comment below and tell me what you think. I’m going to try and get video of the actual Day-Of, so be on the lookout for that in subsequent posts.

Related articles by Zemanta

• The Gov 2.0 Expo Is About to Exhibit a Slight Case of AWESOME (mustbeawesome.com)
• Developing the Tech Team Preso (mustbeawesome.com)
• Gov 2.0 Expo Schedule (gov2expo.com)
• Gov 2.0 Week in Review (radar.oreilly.com)
• The Open Gov Initiative: Enabling Techies to Solve Government Problems (techcrunch.com)

I’m using this post as a testing ground of sorts with which to work out the design of my 5-minute Gov 2.0 Expo talk on May 25th, 2010. As a result what you are about to read may seem random and disjointed at first. Fair warning.

I think what I’ll probably do is develop the case study as a full-on post for Must. Be. AWESOME!!! so that interested folks from the expo can come here and read through the entire narrative. What I’ll need to do then is make the 5-minute preso more of a pitch for people to come back and get the full effect. Plus, it’ll be a great place to start a conversation about the Tech Team, share experiences, continue analyzing, etc.

Original Pitch

“Instituting a Culture of AWESOME in Government: The Case of the IED Task Force Tech Team”

• Purpose 1: Demonstrate how gov entities can exude AWESOME
• Purpose 2: Extract lessons (positive & negative) from case study
• Contraints: 45-min preso time shortened to 5 minutes — warrants major curtailing in presentation of findings

Major Themes in Research/Interviews

• Righteous mission: helping to save soldiers’ lives
• Brotherhood: team exceptionally loyal to one another, inside & outside of work
• Fellowship: people & job were fun – weekly happy hours & grill-outs
• Leadership: BG Votel  and LTC Jost took risks, backed up his people every time

Lessons Learned

• The right mix of personalities will enable AWESOME in any enterprise.
• AWESOME activity creates swarm of “antibodies” (naysayers, can’t-do’s, etc).
• People will give 18hrs/day if the activity is AWESOME.
• Small, super-empowered teams can change everything if given the chance.
• Cults of personality and rabid positivity will engender loyalty between all echelons.
• Middle management worked for team members, not vice versa.
• The business of AWESOME is inherently and unavoidably social.
• Ad hoc, task force structure engendered agility, effectiveness, & ownership.
• Permanizing the organization destroyed team cohesion & introduced stagnation & irrelevance.

Unanswered Questions

• How transferrable is this case to other parts of government?
• If JIEDDO was borne of the Tech Team / JIEDDTF, then wasn’t the organization a failure? (because JIEDDO pretty much sucks today)

The IED Task Force Tech Team (circa 2004)

A note on formatting: I’m also currently fooling around with Prezi, a new web-based system of designing presentations that purports to help design better presentations by forcing you to think creatively, visually, and using mind-mapping techniques. The videos make it seem pretty cool, and I was considering using this for my Gov 2.0 preso. However, I’m concerned that the Gov 2.0 staff isn’t ready for the newness of Prezi (I’m not even sure of the file formats supported), and I’ve only got a few weeks to play around with it. Further, despite the New York Times‘ recent story on how tired of PowerPoint everyone in the Defense establishment is, everyone’s still using it and everyone’s used to seeing it.

In 5 minutes’ time, I’m not even sure the benefits of Prezi would be worth it. Still, I may do a longer version of the talk in Prezi to post here on the blog at a later date. We’ll have to see what the future demand looks like for this case study.

Related articles by Zemanta

• The Gov 2.0 Expo Is About to Exhibit a Slight Case of AWESOME (mustbeawesome.com)
• The Courtesy of a Reach-around (mustbeawesome.com)
• The Role of Culture in Corporate Social Business Strategy (socialmediatoday.com)
• IED attacks soaring in Afghanistan (bendbulletin.com)
• IEDs in Afghanistan double in past year (seattletimes.nwsource.com)

I am a huge proponent of the concept of social business design, or the calibration of a business according to social objectives (as opposed to profit objectives). The thinking in this area, oft spearheaded by people from The Dachis Group, addresses the social imperatives inherent in any use of social media or social networking technology.

Last week, I got the chance to participate in Social Business Edge, an event organized by blogger and thinker Stowe Boyd, that explored the furthest envelopes of thinking about social business design. The overarching theme of this event involved the very act of being social and how humans, as social creatures, must begin to structure their businesses to accommodate that fact. Social networking technology has enabled such enterprises of the future that industrial era business is slowly becoming more ineffective, unpopular, and unprofitable.

The ever-awesome Deanna Zandt and host Stowe Boyd talking about something rad.

Social business will necessitate a fundamental redefinition of “work.” People, for example, will trade productivity for connectedness every time… but this leads to previously unseen new levels of productivity.

Another common theme involved how business 1.0 used war as a metaphor. Social business, some argued, should be considered “village building” instead of “army raising.” The traditional business goal of achieving maximum profit margins was shunned in favor of collective dialogue between everyone in a business ecosystem: executive, employee, customer, and so on.

Baratunde Thurston, one of the chief minds behind The Onion, argued that creativity and humor sit at the center of social interactions. He used several examples on Twitter of how one can use humor on Twitter to galvanize community building. (Check out @baratunde‘s Twitter lists. One example is a “twitcom” where users came together to create an on-the-fly Twitter sitcom using many obvious sitcom stereotypes.)

I really responded to Baratunde’s in-your-face presentation. Here’s a guy who makes his living “not giving a shit and outright hating” his audience (his words!). He’s one more AWESOME influencer I can point to who catalyzes us to do our own thing… even when that thing is terribly foul. Despite the naysayers and the language police, Baratunde’s work on The Onion and elsewhere continues to bring in the clicks.

Baratunde Thurston telling people to get their fuck-off on.

The event featured several other amazing presenters including John Hagel III (who brainfucked me with his AWESOME talk about the future of knowledge in social networks); Venessa Miemis, a Twitter acquaintance who is harnessing the collective power of her connections (and their connections, thereby socially steamrolling) into a video chat-based Junto; and Lee Bryant, CEO of Headshift (a social business company that Dachis recently acquired). I think Lee’s preso best exemplified the themes and takeaways of the day, and he graciously made it available for embed below. Lee talked at length about why businesses should be social and how to recognize the individuals within an organization that will advocate social business change.

I had a great time in New York meeting and hanging out with the Social Business Edge presenters and attendees. This was a group of thinkers and doers whose influence challenges me to think in different ways about social business. I think one of the hallmarks of the social business age is an inherent ability to lean forward into one’s network and not absorb the knowledge that network transfers but act upon it and improve it. As a social animal myself, I already picked up conversations with many of these folks on Twitter (which seems to be the popular social media tool of choice for conversation-replicant dialogue). I can’t wait to “do some business” with these peeps in the near future.

Check out the hashtag #sbenyc for more livetweets from Social Business Edge. I have also embedded Lee Bryant’s video preso below. Below that, I’ve added a number of additional observations about the event that I collated in a trip report for The Rendon Group.

Additional insights from the event:

• Social business is not about closing deals; it’s about collectively enhancing your group’s social capital and expand the resulting relationships.
• Social businesses will attain social capital (and eventually profit from that) by opening their systems and processes to their communities and demystifying themselves.
• Customers will tell you how to sell to them if you treat them socially, as members of a greater community or ecosystem… and NOT as faceless masses.
• New business models are warranted: command-and-control structures create massive costs versus open and distributed models.
• Passion is equally proportional to connectedness. However, passion does not equal happiness. Some of the most passionate people in organizations are the most frustrated because they see what is possible and are unable to move the organization to attain those possibilities.
• Debi Klein of Communispace briefed a company case study on how she creates closed, researchable online communities to conduct market intelligence. For teenage boys, they do this for brands like Axe & Gilette by starting a private online community for boys to talk about getting girls. This listening technique is a valuable source of business intelligence.
• Unanswered question: How do you resource social business? Many of the techniques involved require lots of overhead and pre-investment. There was no discussion of how current businesses budget for such transformation.

Updated to include video of John Hagel III’s AWESOME talk. Pay attention to what he says about knowledge flows (versus stocks) and change driven by vision (versus threats):

Related articles by Zemanta

• SXSW – Dachis Group (slideshare.net)
• Moving Beyond Social Media Hype to Social Business Design (slideshare.net)
• Social Business Edge Conference and parties #sbenyc (webmetricsguru.com)

Phew! Lots of conferences, workshops, and summits lately. Given that I love connecting and networking with people, I find that even the least relevant of conferences can yield super positive experiences.

Still, time is a commodity, and it’s sometimes hard to determine what’s worth your while. I used to work for a government program manager who used to tell me that meetings and conferences were a waste of time; that you spend more time trying to determine if the event is worthwhile than actually working. We always butted heads about this because my view was that even at the most time-wasting event, you can still find value if you know where to look and you have an objective.

I’m getting ready to board a train to New York for the Social Business Edge conference put on by Stowe Boyd. Despite missing all of The Dachis Group‘s Social Business Summits this year, I’m still convinced that social business is the new big concept for strategic thinkers and planners. Since this is a path on which I intend to take @Du4.llc, I’m willing to “waste” a little time and money connecting with this community, integrating some of their skills into my business offerings, and, hopefully, booking some work.

Here are a couple places you can catch me over the next couple months. Feel free to holler at me if you want to connect in person in and around any of these events:

• New York, April 18-20 (Social Business Edge)
• Los Angeles, May 2-4 (super secret squirrel engagements!)
• Washington, DC, May 10-14 (reporting on and conducting workshop seminars linked to InfoWarCon 2010)
• Washington, DC, May 25-27 (presenting at Gov 2.o Expo)
• New York, June 2-5 (tentatively attending Personal Democracy Forum 2010)
• New York, June 13-14 (TWTRCON 2010)
• New York, June 15-16 (Corporate Media Summit)
• Albuquerque, July 28-31 (Sister Cities International Annual Conference… where I hope to be elected to the board of directors!)

Thanks for reading and participating. This is Must. Be. AWESOME!!! Dot com.

Related articles by Zemanta

• Social Business: The Show (fasterfuture.blogspot.com)
• O’Reilly Webcast Social Business: Taking “Social” to the Core of Your Organization (web-strategist.com)
• Dion Hinchcliffe joins Dachis Group (beingpeterkim.com)
• Social Business Online Panel: Stowe Boyd, Peter Kim, Jeremiah Owyang, and Joshua-Michele Ross (stoweboyd.com)
• Social Business Summit 2010 Sydney (slideshare.net)

A friend of mine with whom I’m doing business coined an AWESOME term around the same time as we were discussing how to get my business, @Du4.llc, off the ground. I wanted to share that with you, O Faithful Consumers of AWESOME, and elucidate on the concept of Weaponizing Oneself.

Jon Iadonisi (or the more nefarious “Jonny I,” as I like to call him), with whom I’ve worked in a variety of irregular roles, once told me this:

“Du4, what you’ve got is unique, innovative and creative. The idea of Du4 is made up of all those things that people get access to when they ask you for your opinion on a white paper or your help ironing out a contract. You need to find a way to weaponize Du4: to take all those unique things do and put ‘em into a delivery mechanism that’ll get you PAID.”

I’ve never forgotten those words, and I’ve been thinking on them a lot since launching my own business. The idea of “weaponizing” oneself, I believe, emerges from an entrepreneurial spirit that galvanizes ones to capitalize on what’s most AWESOME about themselves.

Businesses or organizations may not want to hire you as a full time consultant, whether because of how much you cost or other reasons. But they still want what you got. So they’re willing to plop down something to take you out to the firing range, fire off a few shots, and see how you perform. They may want to buy a limited deployment of YOU and drop you into a project or business scenario to see what kind of damage your particular weaponized payload may deliver.

The bottom line is that you should start figuring out what it takes to weaponize yourself too. Find the unique mechanism that allows you to deliver AWESOME on the timeline and scale that YOU want. I can tell you this: it has been fuckin’ FUN figuring out how to deliver precision strikes of Du4 upon unsuspecting populations in Meagerville and Bullshitberg. No matter your trade, passion, or profession, I guarantee you’ll never regret it.

Here are a couple questions to ask yourself to help you pursue your own personal weaponization strategy:

• Who are you? Answer this question first. Really figure out who the hell you are and what you’re all about. Tyler Durden says you’re not your fuckin’ khakis. I say you’ve got some AWESOME in there somewhere.
• Who enables your AWESOME? Communities will always rise around subjects of interest. Who’s in your social circle that engages you about your passions? Find those people and spend more time with ‘em. Ask questions. They can help.
• Where do you want to go? Weapons have to be deployed, so identify the places you want to drop your Fuckbombs of AWESOME. Best thing I ever did was scrape together enough money to go to TWTRCON DC in 2009 and speak in the Open Mic Contest.
• What are you offering? When you launch your AWESOME Missile, you gotta have a payload already loaded. Is it consulting services? What kind? Are you writing papers, blog entries? Are you delivering physical items on Etsy? Figure it out.

One last piece of advice, at the risk of pissing off the gun control crowd: BE BOLD. Jonny I didn’t use the armaments metaphor to be cute… he did it to show me that I’M A FUCKING WEAPON OF AWESOME and MY BULLETS ARE LIFE CHANGERS. Weapons are loud and leave large swathes of damage, so don’t be afraid to kick over some enemy emplacements on your way to the arsenal. There will be a lot of naysayers and a TON of adversary fire coming at you. You’ll have to take a couple head shots and keep returning fire.

Only YOU knows how rad YOU are, and you’ve gotta make BIG SPLASHES sometimes to show people that your particular brand of machine gun rocks the house.

{Jonny I is only one-half the creative powerhouse of the White Canvas Group. I am also indebted to Tim Newberry for his guidance, mentorship, and partnership in the arts of creatively blowing your mind.}

Related articles by Zemanta

• Station Ident: The Year We Make Contact (mustbeawesome.com)
• State of the Media: Adversarial Exploitation of the Digital World (whitecanvasgroup.eventbrite.com)
• White Canvas Group State of the Media Trailer (youtube.com)