Most of you are employed by some company, some organization, some government institution, or otherwise. If you aren’t now, chances are you have been at some point in the past. I even bet you don’t think a thing about being called “employee” of your company.

I would like to put a moratorium on the word “employee” because it sucks balls.

I’d wager that everyone and their dog has been forced to read an “employee handbook” or participate in “employee training” or aspired to be “employee of the month.” We here at Must. Be. AWESOME!! believe that this is a terrible appellation for those of you who are in fact employed by a company. It is the most generic, dehumanizing term possible with which corporate leaders, owners, and human resources people can refer to their workforce. And the idea behind this term, while seemingly innocent, is in fact not awesome. Nay, this ugly word is LAME.

Anyone can be an employee. Corporate training manuals, ethics programs, and all other retarded drivel instituted to keep you in line refers to you as merely an employee: a small cog in a big wheel. Chances are, even if you’re working somewhere you think is badass, you’re still referred to as an employee by someone higher up on the food chain. You may even have a cool sounding title like “Ant Wrangler” or “Strategy Executive.” But you’re still just an employee.

Despite how well-meaning a company may be, especially in this startup-rich landscape In Our Foul Year of the Lord 2009, eventually all the people – the humans - organized under a company get referred to or lumped together as that company’s employees.

I despise this word. It deconstructs the AWESOME of a person. It boils everyone down to a level of retarded standardization. It homogenizes and restricts. It steals innovation and courage. And most of the time, no one comprehends that this word can be so destructive.

I hereby challenge every business leader, every CEO, every HR department, EVERYONE who institutionalizes the term “employee” to come up with a better alternative. Hunt that word down in your manuals, your training videos, and elsewhere, and murder it. Replace it with something creative. Something fun. Something that inspires your people. Something that will make them proud to be employed by you. Something AWESOME.

Startup CEOs, you have no excuse. You’re probably starting out with fewer than 5 people. Agree from the get-go that there will be no employees… but find an apropos yet AWESOME term to describe the types of people you want to attract to your brand.

Furthermore, I implore all of you are now or have ever been called employees… SPEAK! What would you like to be called? What word would you like to use amongst you and your fellows to describe you as a group or organization? What term makes YOU feel AWESOME about what you do?

Sound off in the comments section. Let’s see what kind of creative replacements we get.

{For some additional AWESOME reading about alternatives to employee nomenclature, check out this article, “The chaos theory of leadership” from The Financial Times.}

[Image by Blogowski.]

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Monday, October 5th, I attended an event at George Washington University billed as “New Approaches to U.S. Global Outreach: Smart Power on the Front Lines of Public Diplomacy (PD) and Strategic Communication (SC).” A mouthful of whaaaaaat?

The point of said “event” was to purportedly discuss strategic and tactical issues involved in U.S. government communication. Quite a few familiar and some new faces were on the panels, to include Rosa Brooks from DOD’s Policy shop, Daniel Sreebny from the State Department’s Global Strategic Engagement Center (GSEC), public diplomacy scholar Kristin Lord, some old guy from SOCOM’s Strategic Communication Directorate, and a Congressional lawyer that made me want to commit seppuku on the spot.

A bunch of other PD bloggers are going to scholarly and academically get into the nuts and bolts of this discussion, and the conversation will turn back to how sorry we all are that there’s no strategic leadership for PD/SC, how no one can agree on who owns what, how no one cares, blah blah blah.

I, on the other hand, want to know why this community is purposely avoiding AWESOME.

We’ve been having this debate about the delineations and roles/responsibilities of PD, SC, military information support, and all the other information disciplines for years. Like all good alcoholics, we know we have a problem… we just aren’t going to stop drinking because we’re such assholes. We always end up asking the same questions, arriving at a bunch of solutions, but then drop the ball at implementation. Oh sure, there are reams of reports out there analyzing specific problems with the USG’s communication apparatus… but to paraphrase Dr. Bruce Gregory, no one seems to want to actually LEAD this community and establish a SOLID BUSINESS PLAN for implementing reform.

Im here for yer publik diplomasees.

I'm here for yer publik diplomasees.

So what ends happening? Everybody putters about like a mass of retarded lemmings, hanging on the charity of others, hoping someone else will figure things out and give their lives meaning. Meanwhile, it’s Clown Shoes Day every day on the world stage, and the United States is Ronald McDonald.

The tragedy is that this is not even LAME. It’s just… mediocre. None of these people is purposely LAME. Some are weak, some assholish or crapulous. But ultimately, the community is just… meh.

It’s just a community that shows up. Do they care? Sure. Will they do anything about it? Not… really.

Well, wait, doesn’t it count that we’re talking about the issue? Sure. But we’ve been talking for YEARS. People have been railing against the State Department’s mistreatment of the public diplomacy field since the U.S. Information Agency was forcibly integrated into the department in 1999.

The point is, NO ONE’S DOING SHIT ABOUT IT.

The lawyer at the panel basically defended Congress’ abdication of responsibility for fixing the interagency legislation, oversight and budgetary authority. The SOCOM guy complained about antiquated laws. Sreebny said he was new on the job. The refrain was the same: “It’s too HARD.”

Well, you know what, taxpayer-paid-for govvies? THAT SUCKS.

We do not need more administrators managing the status quo. We do not need more lawyers to find new loopholes in the problems. We do not need more apologists for this bullshittery.

We need LEADERSHIP. Moreso, we need AWESOME LEADERSHIP. If this administration is truly about change, then get off your goddamn asses and FIX IT.

Stop the complaining. Stop the beauracratizing. Stop the crack-addled fantasies that this will all be taken care of by someone else.

If you claim to be a public diplomat, a strategic communicator, a PSYOPper, a Foreign Service officer, a counselor, a scholar, a believer… if you call yourself anything that tracks back to this venerable profession then get involved. I, and many of my fellow taxpayers, are tired of you bitching about how screwed up the communication disciplines are. FIX IT!

Defy mediocrity. BE AWESOME.

[Joker pic H/T to Ben @ LikeCool.com.]

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