Apr
30

Enabling Protest with Foursquare: Du4 at IO Global 2012

Foursquare Logo

Foursquare Logo (Photo credit: Wikipedia)

I’m extremely lucky to have been asked back to present at this year’s Information Operations Global Conference in London this June. I had a ball last year talking to folks about the “Andy Carvin effect” and discovering new challenges in the military and government influence space. This year, in addition to a presentation on what to expect next from digital technology, I’ve been asked by the conference organizers to conduct a practical workshop focused on some kind of social technology. I’ve chosen to do something much different than prior years’ workshops by showing attendees how to use Foursquare to compel people to move physically to an influence objective.

My workshop will actually take place over the course of the entire conference. I’ll conduct an intro session where I will explain to participants how Foursquare works and show them the various pieces and parts of the app. Then, I’ll split participants into teams and give them a “live fire” exercise objective: Somewhere in London, a protest against a corrupt politician will be organized. Because local authorities are cracking down on traditional methods of communication amongst the protesters’ organizers, they’ve chosen to leave instructions for supporters to join them using Foursquare. Teams will then be turned loose in London to find the protest.

In preparation for the exercise, I will set up a number of check-in locations around the conference. Some of these will be easy to find; others will require teams to do a little social media detective work to discern where the next clue lies. By the end of the conference, teams will be evaluated on their progress in finding the protest location. We will then brief the conference attendees on our lessons learned from the experience.

I’m really excited about the promise of using Foursquare in this fashion, and it will be a huge learning experience for me to see how military IO professionals might find new ways of using the service. I don’t think the book has been written on how app-enabled location-based services can socially be employed for military and government influence objectives yet. There’s plenty of data on how well Foursquare works for brick-and-mortar merchants, but I believe there’s an additional layer of influenceable data that lives amongst that base layer. Admittedly, a large part of whether this concept would work or not in some regions of the world comes down to user adoption, but of all the location-based services, Foursquare already has the global incentives for users to adopt on their own: virtual rewards (i.e. badges) and physical rewards (i.e. specials and discounts via merchants).

If you have any feedback about to better execute this workshop, or if you have some advice you’d like to share in making this a more value-filled experience for conference attendees, please sound off in the comments.

Details on the conference itself follow:

  • Conference locations: Charing Cross Hotel, London, UK
  • Dates: 26 June (workshops), 27-28 June (main conference)
  • IO Global main website: http://www.informationoperationsevent.com/Event.aspx?id=594180
  • Register for IO Global here: http://www.informationoperationsevent.com/Event.aspx?id=594178

 

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Jul
15

Links of the Week: July 15, 2011 Edition

Decades after duty in the OSS and CIA, “spy girls” find each other in retirement

I kind of adore this story about two old ladies living in a retirement home who suddenly remember each other worked for the OSS (the precursor of the CIA) in World War II. The video is hilarious. One of WaPo’s better pieces, I think. More of this, please.

Writers in Hollywood

As I learn more about the world of writing in Hollywood, I’m comforted by the observations of old guard prose scribblers like Raymond Chandler. In this 1945 Atlantic article, Chandler describes the differences between Hollywood scriptwriters and the novelists with whom he counted himself. Chandler’s AWESOME style is on display here, maintained from his fiction writing into this piece. It’s a notable historical portrait as well, rife with comparisons to the Hollywood film scene of today.

The Black Futurists

The World Futurist Society tipped me to this description of an AWESOME looking exhibit at the Sargent Johnson Gallery in The African American Art and Culture Complex in San Francisco. The exhibit features works of black futurists, from science fiction writers to bass players from outer space. People call it “Afrofuturism.”

Homefront and Propaganda In Video Games – What Are They Trying To Tell You?

G4 has a fun list of video games with brief queries about their inherent propaganda value. Most take the form of “war porn” games like Call of Duty, but there are some surprises. I had no idea, for example, that Teh Mad Christians had created a Left Behind video game adaptation where you apparently combat the forces of darkness with… prayer. Kinect that shit up, preacher!

Not Giving Up

Naltorian seer Jamais Cascio delivers a sanguine third option to the debate over how transformative future technologies like AI could either enslave humanity or set us free. Cascio argues that technology is already part of who we are; that Rejectionist and Posthumanist perspectives on bio-technical evolution ignore fungible interpretations of humanity. I enjoy Cascio’s commentary not just because of his unique perspective, but also because of his engaging writing style. This is a man who once briefed a social business crowd on how the future will be made of people, so I find it compellingly AWESOME that the guy’s writing just FEELS GOOD. He’s good people, and you should get there.

Is this the roster for DC’s new Justice League?

We can now confirm that this AWESOME Jim Lee is indeed a portrait of what’s being referred to as the “DCnU” Justice League. Set for debut in just a few short weeks, rumors circulated rampantly about DC Comics‘ relaunch of its entire line of comics. People were horrified, outraged, amazed, and excited for such a crazy turn of publishing events, all circling around the consolidated relaunch of every title to appeal to new readership. DC press releases since haven’t been as encouraging (there’s some good stuff but there’s also plenty of mediocrity) but this image is still something to get excited about.

The new cast of Geoff Johns' and Jim Lee's JUSTICE LEAGUE.

Disorienting Brand Conversions

My Modern Met logo designer Graham Smith makes your brain hurt with these weird brand swaps.

Image via My Modern Met

Anti-grav self portraits reveal the everyday life of a person who can levitate

AWESOME, AWESOME photoblog discovered by io9 of Tokyo photographer Natsumi Hayashi. Hayashi’s self portraits involve a degree of photography legerdemain where she sets up the shot then jumps to capture the effect that she’s actually levitating. It’s a supercool story of someone fudging reality to create abject beauty. The photos below are some of my favorites.

Image via yowayowacamera.com

Image via yowayowacamera.com

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May
25

Station Ident: I Got To Freak, I Got To Flow

Apologies to all you good people for the lack of substantial new content lately. Work at @Du4.llc has taken off in the past couple months, and a smattering of other esoteria has also begun vying for my time. Instead of whining about it though, I figured I’d post a quick update on what’s new in AWESOME-Land.

Depending on how the summer shapes up, there may very well may be some professional work changes to report. Despite my love of the freedom of independent consulting, Sean Connery said it best: “Never say never again.”

This is Must. Be. AWESOME!!! Dot com.

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Apr
22

Links of the Week: April 22, 2011 Edition

Trying to get back into the swing of things after recovering from a trip to the Emerald Isle. Jet lag lasted way too long. Here is big dump of links from the past month or so. As always, other notable things I found cool and interesting are all captured on my Pulse Posterous feed.

Raymond Kurzweil, an American academicand author.

Image via Wikipedia

2045: The Year Man Becomes Immortal

 

Lev Grossman writes this TIME Magazine article about futurist Ray Kurzweil and his predictions for the coming Singularity. It’s a very comprehensive and thorough look into the implications of Kurzweil’s thinking, from life extension to machine awareness. What struck me most about the piece, however, was how Kurzweil’s impetus for his work boiled down to his overriding desire to bring his deceased father back to life. Kurzweil believes wholeheartedly that humans will be able to resurrect the dead at some near point in the future, possibly from as little as preserved DNA. Thus, he has taken to extending his own life via any means necessary, like consuming a massive amount of nutrient and supplement pills per day. It really speaks to me that Kurzweil believes in such a rapid explosion of technology and why he wants to be around to see it. This is a must-read for all you futurists, singularitarians and transhumanists out there.

Trailer: Another Earth

Here’s a trailer for an intriguing film I first heard about from some friends who caught its premier at Sundance this year. The buzz around this indie sci-fi movie has been lighting up the internet in recent months, and this trailer should give you all the rationale you need to find it when it releases.

Watching People Skydive in Slow Motion Is Absolutely Mesmerizing

Seriously. This video is just magical. Click through it for a larger hi-res version… and prepare to be amazed.

Experience Human Flight from Betty Wants In on Vimeo.

Is a Social Currency System The Next Big Thing?

Dave Armano poses some questions about Empire Avenue, a new “social currency” system that’s part game, part stock market, part influencer metrics ecosystem. I’ve been playing around with Empire Ave for a while now, and its potential as a measurable environment for influencers – based on their social connections via networks like Facebook and Twitter – is immense. Be sure to check out the comments for good discussion on Armano’s post, and if you’re interested in trying out Empire Ave, make sure you buy several shares in yours truly, Du4. :)

Friday Five: What Gamification means for Digital Marketers

Edelman Digital gives a pretty succinct summary about the concept of “gamification” that’s been buzzing around digital circles since SXSW.

Hidden camera photos reveal the secret lives of scifi toys

Image by Thurston Roscoe

Leave it to io9 to find Thurston Roscoe’s hilariously staged photos of toys from our youth and what they do when we’re not looking. More fun photos at the links.

Many More Clips From The New Looney Tunes: Marvin The Martian, Yosemite Sam, Road Runner And More

I had no idea that Warner Brothers was working on a brand new Looney Tunes cartoon starring all our favorite WB cartoon characters from the Friz Freleng / Mel Blanc era. The animation looks SOLID too. Check out this clip of Foghorn Leghorn and Daffy Duck, which features some pretty advanced humor I was not expecting from a Cartoon Network show aimed (presumably) at kids. As an unabashed fan of classic Looney Tunes, I am SO EXCITED for this show’s premier on May 3rd. More vids at the link courtesy of Bleeding Cool.

Yakuza to the rescue?

Apparently, Yakuza gangsters in Japan are pitching in to help dig out people trapped and injured in the recent Japan earthquake. Code of honor indeed.

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Mar
23

The SXSW Experience

I tried to document as many of my ongoing thoughts as I could over on my Posterous feed during SXSW, but I thought I’d take some time to try and make some coherent sense of the week-long insanity I put myself through.

Location, Location, Location

There didn’t seem to be any consensus on a single new technology or app that debuted or blew up SXSW this year. However, plenty of existing ones brought immense marketing campaigns to Austin, and the majority of those seemed to be location-based services. Gowalla, in my opinion, severely dropped the ball by not preparing local Austin businesses for the influx of SXSW geeks galvanized by the Gowalla passport scavenger hunt. Foursquare, on the other hand, ruled the day by deploying 2000 virtual “Golden Tickets” into specific checkin spots in Austin that unlocked free tickets to their Big Boi headliner show. So many more location-based companies littered the landfalls in Austin as well, each with some zany promotional campaign to get people to download and use their app.

David Armano's Allhat3 at Guero's.

For my money, Foursquare was the clear popularity winner here. Their partnership with Pepsi – where they created an actual competitive foursquare court near the Austin Convention Center – culminated with an AWESOME party at the Seaholm Power Plant, where all sorts of people got to chill with Dennis Crowley and his Foursquare army to the tunes of Locksley, The Sounds, and Big Boi.

App Discovery of SXSW: Roqbot

Roqbot is an app-based service that allows you to take control of online-enabled jukeboxes in bars, clubs, restaurants, and other locations featuring these types of music services. Once you download the app, you develop a DJ profile of your favorite music and check into whatever location you happen upon that has one of these net-enabled jukeboxes. From there, you’re able to control the music playlist emanating from the box. Don’t like Lady Gaga? Spend a couple Roqbot credits to put some Oasis on higher in the music queue. You also earn free credits to play by unlocking various checkin rewards or you can just connect Roqbot to a Paypal account and buy songs directly. It’s SUCH a great a control solution for jukeboxes in places. I can’t wait till they expand their services into the DC/NOVA region.

DC Represents

I was caught off-guard by the massive DC presence at SXSW. From government rockstars like Amanda Eamich from USDA to nonprofit supercolliders like Tammy Gordon of AARP, DC’s varied social media community descended on Austin in force. I hung out with Mike Schaffer, Director for Social Media at iostudio the most, and lamented that despite having met and living near DC, we never hang out like we did at SXSW. I’m making a pledge to change that behavior on my part now that I’m home, and I want to invite any and all DC/NOVA peeps to call me on any antisocial leanings I may display from this point forward.

Margie and Dave Newman, masterminds of the DC Flacks Meetup group, created an on-the-fly “DCxSW” Twitter handle and hash for all of us while in Austin. They also organized an impromptu meetup of these DCists at the Driskill Hotel one night where I had the best networking conversations of the week. I met a lot of folks i only knew through Twitter here, and I am super-excited to build upon those relationships in the future.

So here’s a big public shout-out to all my DCxSW peeps: Margie, Dave, Schaffer, Gabe Hilado, Amandare!, Alejandra Owens, Peter Corbett, Tammy Gordon, Tammy Portnoy, Lisa Byrne, Patti Shea, and all the rest of you AWESOME DC peeps. It was also great meeting a bunch of non-DC folks like Jeff Esposito, Teresa Cantwell, and old friends Anne Weiskopf and Tonia Reis (formerly of TWTRCON fame, now The Realtime Report

"You may all go to hell, and I will go to Texas." --Davy Crockett

).

Walking in Your Footsteps

Much of the research I performed in prep for this massive undertaking panned out well. I intend to do up a fuller post on the travel hacks I came with on the fly, but the basics came down to comfortable shoes and clothing at all times. I can’t tell you how many times I just had to sit down because my feet hurt so bad from walking around so much. People recommended Converse as the go-to shoes for SXSW, but I have to put in a plug for the much comfier and supportive Merrel’s that I brought.

Panels & Speakers

For the mot part, I found SXSW panels pedantic and freshman. The only ones that piqued my interest and delivered a good conversation were a panel on The Singularity and another with John Hagel III on shaping the future. The Singularity panel brought together experts like Michael Vassar from the Singularity Institute and Natasha Vita-More from Humanity+ for a SUPER-AWESOME discussion about the ethical limits of transhumanism and posthumanity. I’m stll processing a lot of the info from this panel, but be sure to check out the convo archived on the #singularity hashtag. That conversation is still going on, so feel free to jump in and add your thoughts.

Seaholm Power Plant, site of the Foursquare/PepsiMax party.

I missed Seth Priebatsch’s keynote on the gamification of marketing and education, but I heard it was cool. I also missed Christopher Poole, aka moot of 4chan, who gave a keynote on social communities online and how their influence will continue to grow in the future. I heard good things about both of these keynotes but just couldn’y sync schedules to make them

Getting Your Groove On

I was most disappointed by the party situation. I RSVP’d for several parties specifically to hang out with or meet people that were throwing them. Unfortunately, every party is oversold, leading to massive numbers of people often crowding into small clubs, all trying to figure out who’s there that’s important or famous. What’s worse, I got the distinct impression at many of these parties that pre-existing community relationships led to a degree of “cliquey-ness” that isolated a lot of outsiders. This bothered me mainly because a lot of folks like myself stood in these long-ass lines for long periods of time to get into cool parties that only turned out to be fun for the cool kids.

 

Ogilvy Notes, a cool attempt to make visual sense out of all the information overloading SXSW's attendees.

There were literally so many people at many of these parties that you would get interrupted talking to someone of note, and they would never come back to you due to successive interruptions. It’s damned hard to connect with someone in this fashion, and you can damn sure bet I’ll be working on a SXSW Guide to Party Ethics for 2012.

Even worse, most of the Interactive parties featured some of the worst, most annoying DJs on the planet. Note to party organizers of the future: they don’t call Austin the “Live Music Capital of the World” for nothing. If you want to throw a SXSW party next time, do some fucking due diligence and get a couple of inexpensive but AWESOME live acts instead of a bunch of douchy DJ pricks.

Music vs. Interactive

SXSW should really be broken up into two conferences for Music and Interactive because virtually everyone from the Interactive festival popped smoke when the Music festival began. It was SUCH a sea change in personalities too: I joked to a buddy that all the Interactive geeks stayed inside the Convention Center for Interactive where Austin had to shut down streets to accommodate the influx of Music nerds.

What’s funny about the disparity between Music and Interactive attendees (and the lurking Film festival geeks too), is that they could all stand to spend time in each other’s sessions. So much inspiration flowed out of musical performances that I think would have benefited Interactive attendees, particularly the PR and marketing types who were hard-charging the entire time selling and jiving versus soaking up the people’s culture.

 

Emmylou Harris performing solo on the Radio Day Stage.

I’ll do up a separate post later on the musical discoveries I made. Those are stories in and of themselves.

Omni Hotels Continue to Rock

Not only did my lovely friends at Omni Hotels hook me up with a couple free drinks and grab bag of SXSW necessities, I also found that the Omni’s parking situation far outweighed any other in downtown Austin. Where other lots were jacking prices up to $10 and $20 at a time, the Omni kept a moderate $7 a day parking charge for SXSWi. What’s more, you could avoid that charge completely if you returned for your car after midnight, where they opened the garage. GREAT customer service from Omni, especially for people who weren’t even staying at their hotel for SXSW. Thanks again for the stops along the way!

(Pro-tip: The Omni also had the cleanest bathrooms in town. At about midnight when those tacos are kicking in, ain’t nothing better than a spotless and empty bathroom!)

Where Do We Go From Here?

 

The Macallan 15, proud sponsor of SXSW and drunk-asses everywhere.

SXSW was a worthy event, but I’m not sure I can do it all in one sitting again. It was a great time, and I enjoyed it, but had it not been for the people I met there, it could have been a big old bust. I brought back with me a ton of great ideas and content that I have to work with, so I hope to see some heavy return on investment soon. In that vein, keep your eyes peeled for successive posts about different SXSW aspects that I couldn’t fit into this one.

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Feb
24

SXSW: The Adventure Begins

I finally bit the bullet this year and bought a full conference pass to South by Southwest, Austin’s long-AWESOME music, film, and tech festival. Having suffered through years of Twitter and Facebook friends broadcasting the varying degrees of AWESOMEness emanating from one of my favorite towns in Texas, I’m taking the @Du4.llc plunge.

While I do have a few specific goals for my trip, a large part of it remains unplanned. I intend to broadcast my experiences often, and I thought this would be a great opportunity to develop a publication strategy for a single event. Granted, it’s a media-heavy event, so separating out fun content from crappy stuff could be dicey. So here’s a quick breakdown of how you can find the different Du4 media that I’ll be pumping out from AWESOMEville.

Where I’m Gonna Be: Plancast

Here’s a new social stream with which I’m experimenting: Plancast. The idea is similar to a calendar except you organize your plans socially around what your friends are doing. You can also link into several existing tags for types of events, like I’m doing for SXSW. I’ve been invited to and RSVP’d to a staggering number of parties and events at SXSW, so keeping track of everything via my email inbox has just become too tedious and confusing. I’m hoping to use Plancast to organize my plans (duh) for Austin and share them with folks via my Plancast stream so if you do want to link up with me, it’ll be easier to sync schedules.

However, let us all remember the special operator’s maxim: “No plan survives first contact with the enemy…”

Twitter: @Du4

I’ll be broadcasting my hour-to-hour activities at SXSW via Twitter. The #SXSW hashtag will probably be overloaded with people tweeting on it, so follow me for direct updates. I’ll also be retweeting cool content I find on Twitter throughout SXSW. I’d also encourage anyone who’s doing remote listening of the event using tools like TweetDeck, Hootsuite, Radian6, or whatever, please hit me up with any emerging hashtags you see coming out of SXSW so I can find ‘em “on the ground.”

Twitter is also my go-to service for preferred commo. If you need to get ahold me right away, @reply or DM me and I’ll get back to you fast. Even better, if you’re attending SXSW, be sure to hit me up so I can follow you around too!

Locations: Foursquare and Gowalla

I’m a dual geolocation user: Foursquare for the badges, Gowalla for the items. There will be a TON of SXSW specific checkin rewards for 2011, so I’m going to have a ball checking in and sampling all the AWESOME places and things to do during the week. I have both accounts connected to my Twitter stream, so just follow me on Twitter to see where I am and what exclusive badges and achievements I unlock as I roll through Austin. I will probably post some pics and tips for various places too. Where Plancast is a proposed schedule of where I am planning to be, Foursquare and Gowalla will show where I actually end up.

Pro tip: you can click on the link in each checkin tweet I make to bring you to my Foursquare or Gowalla page and see everywhere I’ve been.

Photos: Posterous and Instagram

I’ve been noodling with how to use a Posterous page for a while now. For those who don’t know, Posterous is a dead simple, email-based blogging system. You have a couple simple commands that you set up via your preferred email account, and then you just publish content to your Posterous stream via email or SMS. It works best when you’re on the go and want to share something or capture something quickly form your mobile device and get it online and visible. You’ll also receive every comment on your posts via email and be able to reply back via email.

For SXSW, I’ve developed a brand new Posterous page where I can instantly upload content. I’ve found this is the simplest way to upload HD photos from my iPhone to a website where people can view them without a corresponding account. You just click on that link and BOOM: AWESOME shit direct from Du4. Because I can gin up other content and get it quickly published as well, I may use this Posterous page for snap, on-the-street blogging or “scrapbooking.”

(Aside: I got the idea for said use of Posterous from “vigilante pundit” and comedian Baratunde Thurston, who uses his Posterous as “an internet scratch pad.” I love that description of the service, and you can see from Baratunde’s updates exactly how well such usage of Posterous suits him.)

Baratunde Thurston at ROFLCon II

Baratunde Thurston (image via Wikipedia)

(Aside 2: I’ve also got a Pulsememe stream I’ve been using via Posterous to share stories and other content I view through the Pulse iPad app. Pulse is a cool reader-like app that I use now for ALL of my daily reading; Google Reader is dead to me after playing with this. Pulse connects to a separate Posterous URL where I share any interesting articles, links, and other stuff that comes across my ADD-addled eyes via the Pulse app. I also pull my Links of the Week directly from this Pulsememe stream.)

For those of you on Instagram, you can follow my feed (my username is du4) there for any photos I upload and touch up using Instagram’s color tools. Instagram does not have a web-based version of its users’ streams so you can only view it from your smartphone.

Longer-form Reporting: Must. Be. AWESOME!!! dot com

If SXSW is social media nerd heaven, then I wouldn’t be a crown prince in the nerd host of angels without a blog. So every couple of days, I’ll throw together something more thoughtful than a mere tweet or photo upload can convey here at http://mustbeawesome.com. You can also expect some video blogging, interviews with rad people I meet, and other video clownishness posted here.

Stay Mobile, Stay Flexible, Stay Alive

SXSW is going to be a good opportunity for me to really put the gas pedal down on developing and sharing content online. I may get part way through the experience and realize that I don’t need all the streams I’ve talked about above. I figure this will be a supercool learning experience though. Let me know what you think by leaving a comment here or anywhere on one of the social streams I’ve described above. If there’s something I’m missing, I wanna know about it!

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Feb
22

AWESOME Things To Watch in 2011

After enjoying JWT‘s roundup of radness from their 2011 predictive trendspotting BIZINT department, I inferred a couple of times that they my have missed some things to watch in the coming year. I struggled with whether or not I was going to do a 2011 predictions post of my own (especially with all of the other great [and TERRIBLE] ones out there). As I intimated in the JWT post though, it’s tough to maintain your street cred as an armchair futurist if you don’t make some play calls – good or bad. It’s not like I can go on TV and just fry motherfuckers with my brain like Jamais Cascio:

Image courtesy of orderofchaos.soup.io

Here then is the Must. Be. AWESOME!!! 2011 Predictive Tapdance:

The Elephant in the Room: Islam

For all the loveliness that “hope” and “change” brought us in 2009, 2010 saw a whole lot of retrenching when it came to comprehending and engaging Islam. Look for the debate about what constitutes Islam, Islamism, what various groups of modern Muslims want in today’s world, and popular revolutions in the Middle East to ratchet up. Also keep an eye on what the Muslim Brotherhood does in the wake of Mubarak’s resignation: they will telegraph a lot of the conflict about modern Islam.

More Mashups, More Memes

I don’t care what anybody says: mashups and memes will continue to provide ample entertainment to We People of the Internetz. Look for advertisers to begin capitalizing on meme-trending and mashup-producing. Performance indicators: the next acquisition/website startup from the I Can Has Cheezburger collective AND Wieden & Kennedy after hiring the creator of this AWESOME video–

Cloud Seeding

As gaming continues to seep into the popular consciousness through applications like competitive geolocation (i.e. Foursquare and Gowalla) and passive social gaming (i.e. Farmville), look for more creative approaches to “seeding” the cloud with various types of content. Be it for advertising or grassroots mobilization purposes, effective influence and content promotion campaigns of the future will unfold via a variety of platforms. StickyBits and other QR code scanning apps are good indicators of tactical implementations of a cloud seeding strategy.

Hacktivism Triumphant

If WikiLeaks has taught us anything, masses of anonymous hackers can make or break online footprints. With Anonymous’ mobilization against Amazon and other deniers of service against WikiLeaks, it is apparent that all-out online cyberwar can and will occur at a rate of minutes and hours. Government will continue to play catch-up to the independent entities playing havoc with cybersecurity. DDoS attacks will become typical tools of the trade, and countermeasures against such attacks will demonstrate a new “arms race” in evolving security and attack technology. We will also see cyberwars play out in days between entities if not hours and minutes, the extent of which will run the gamut from mere inconvenience to full-on revolution (there’s a reason why Mubarak shut off the Internet, yo). It is possible that a wild 4channer will crack U.S. cyber defenses in 2011 and perhaps provide a 9/11-like impetus for government to begin getting serious with policy and legislation to operate in the digital age.

Nobody Cares About Public Diplomacy

Barack Obama’s 2009 Cairo speech demonstrated that the U.S. government will continue to centralize public diplomacy initiatives in the White House, leaving State Department assets twisting in the wind as hollow emperors in the field. U.S. legislators will increase the depths to which they could give a shit less in 2011 about PD because PD does not create jobs for Americans. Meanwhile, 20th century institutions of public diplomacy like Radio Free Europe / Radio Liberty and the Broadcasting Board of Governors will continue to wither and die in the digital age as on-the-minute social reporting and citizen journalism make them further irrelevant. Funding for PD initiatives will continue to stagnate while implementers will find more creative methods of achieving strategic PD goals, mostly via the private sector tech sector and citizen diplomacy organizations. China and some European countries will continue to lead with non-obvious but concerted national efforts in global influence, the effects of which will remain undiscovered by their targets (i.e., US) for years.

Passive Social Gaming EXPLODES

Related to my concept of “cloud seeding,” 2011 will see an explosion of social games in the vein of Farmville. Already, 2011 has seen Zynga publish a suster game to its masses-tranquilizing hit called Cityville. Transmedia, alternate reality gaming, and other episodic social gaming entities will experiment further with audience acquisition, retention, and profit conversion this year. Advertisers will cash in on these mechanisms en masse, driving ad-tired audiences from game to game and forcing ad strategists to begin thinking in different ways about social advertising. We will also see a continued harmonization of transmedia and ARGs cross-platform, online and offline, for social gaming experiences that will, for example, weave in and out of Facebook, Twitter, iPad and other mobile apps, and in-person performance art. More and more people will join longer term games socially as new genres are introduced on social networks. Performance indicator: keep your eyes peeled on LinkedIn for a business-based social game that trains executives in a number of administrivial and professional functions.

Location-based Services Get Profitable

Also related to “cloud seeding,” location-based app services such as Foursquare and Gowalla will rapidly get profitable this year. While many detractors continue to ridicule the small audience size these services carry, their growth will continue by orders of magnitude in 2011, so much so that advertisers and marketers for brick-and-mortar businesses will pay oodles of dough to access their users. Look for more unique rewards for users who check in to local places and events as well as the beginning of an actual value system based on fictional goods (i.e. Gowalla’s items).

People Begin To Realize All This Social Stuff Really IS Creating Socialism 2.0

Marx said it would take capitalism to run its course and fall out of favor before true socialism could take hold of the world. Macro-philosophers and economists will slowly begin to see that that is happening on a mass scale in 2011. Group buying services like Groupon and Living Social, crowdfunded charity programs, realtime crowdsourced news reporting, and near-realtime media curation will continue to prove that power really is all about the people. Democratization of content and price will, therefore, produce The New Socialism or Socialism 2.0. This will freak out conservatives and create performance indicators on conservative news networks that decry not only a socialist presidency but a socialist economy beginning to develop. Look for influencers that combat these conservative perceptions as the emerging leaders of the Socialist 2.0 movement (which in and of itself will never be referred to as an organized, network movement with a solid objective… it will just happen). Parallel to this, fortunes will begin to change hands as sales for various product areas crash: for example, the comics industry will continue to lose sales in print as consumers demand more digital, interactive content.

We Need a New Narrative

No more Harry Potter. No more Lord of the Rings. No more Star Wars. What’s the next big franchise? 2011 will see experimental repurposing of old ideas into new franchises. My money is on Thor and Captain America to be the starting point for a huge Avengers movie franchise in 2011 and 2012 (with reams of associated multimedia content) while Green Lantern and Transformers: Dark of the Moon tank.

What Do You Think?

Got some predictions of your own? Think I’m off-base about some of these things to watch? Let me know in the comments.

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Feb
21

Back to the AWESOME

I specifically waited for Telltale Games‘ episodic Back to the Future game to come to the iPad. I had heard great things about the PC and Mac desktop experiences, but when the studio announced that they would also adapt this continuation of one of my favorite movies to the iPad, I knew I had to experience that. What I got, unfortunately, was a game port rife with bugs and glitches.

The Story

I do, however, want to emphasize the AWESOME of this game. BTTF: The Game picks up the BTTF mythos where they left off. It’s now 1986, and Marty McFly is worried about Doc’s disappearance after the end of Back to the Future III. The city is selling off the contents of Doc’s lab, much to Marty’s chagrin. All of a sudden, the DeLorean (once thought destroyed) reappears with an audio note from Doc telling Marty that he’s in trouble. What follows is an earnest thematic sequel to the BTTF franchise where you play as Marty trying to discover where Doc has disappeared to and how to rescue him.

One of the things that I love about Back to the Future is the on-the-fly screwiness of everything. Doc and Marty are never adequately prepared for the adventures they get into, so they have to improvise as they go along: using a 2015 hoverboard to sneak up on Biff’s car, rigging a pair of walkie talkies with giant batteries in the Old West, etc. This theme gets pricelessly reflected in BTTF: The Game. Marty – a character that, let’s be honest, is kind of a dumbass when it comes to science – has to cobble his way through the game’s plot, and this leads to really fun gameplay that involves engaging zaniness. It’s no surprise that this game feels like a Back to the Future sequel: Bob Gale, who wrote all three movies, acts as a story consultant to Telltale’s developer crew.

Episode 1 begins with a curious twist on a classic BTTF scene.

You can tell that the Telltale crew are rabid fans of BTTF, from the spot-on use of Alan Silvestri‘s original movie score to A.J. LoCascio’s eerie dead ringer impersonation of Michael J. Fox (complete with a “WHAT THE HELL IS THAT?!” moment in Episode 1). It’s that kind of fan-favorite attention to detail that makes BTTF: The Game such a rich and fun story experience. And before you ask, yes, we do get to the bottom of how all these paradoxes are possible after BTTF3‘s seeming end to everybody’s favorite time machine.

The Tech Specs

All of these positives make it such a shame that the iPad port clunks along. Framerates are choppy and skippy right from the opening menus. Video integration is just as bad: character dialogue often skips like a scratched CD between scene and level changes. What’s worse is the dizzying degree to which some of the character and art rendering doesn’t measure up to the iPad’s HD resolution. Characters’ clothes in particular look jagged around the edges. For a $6.99 app, Telltale could have spent MUCH moe time ensuring a bug-free port from the desktop version of the game.

The DeLorean Time Machine in

Image via Wikipedia

The Value

Is BTTF: The Game worth it? If you are a fan of the Back to the Future franchise, absolutely. The obvious technical limitations of the iPad app are far outweighed by the fun and engaging story. Each episode will be released as a $6.99 app, so you’ll be looking at around $35 for the entire “season.” It’s about $10 less to buy the entire season online for desktop play AND a better gameplay experience, so your mileage may vary. IPad apps for subsequent episodes will be released quite a while after the desktop versions (Episode 2 is out now). I for one have to believe that Telltale will see the mass of criticism over the iPad port for Episode 1 and endeavor to fix many of those problems for its Episode 2 port. I really enjoy the interactivity of the iPad version of the game; it’s much more of an interactive movie than a hardcore shoot-em-up or driving game, so the story is allowed to breathe more.

If you’re not a huge fan of BTTF, I’d wait for the entire series of episodes to be released. It’s possible Telltale will release a “game pack” of the entire season at a discount, either through the iPad app store or online.

Either way, this was a tremendously fun game for me, and I really enjoyed revisiting the BTTF characters. It’s a damn sight more entertaining and cooler than that awful cartoon they did in the ’90s.

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Jan
14

Links of the Week: January 14, 2011 Edition

Heavy on the art this week, so feast thine eyes!

Concept Art from the Teen Batman Series that Never Was, Gotham High

Holy AWESOME, how great would this animated series have been?! More pics at the link.

Image courtesy of Jeff & Celeste

Image courtesy of Jeff & Celeste

A Hands-Off Look at L.A. Noire’s Hard-Boiled Detective Stories

Here’s a first-hand account of Rockstar Games‘ upcoming L.A. Confidential-inspired video game L.A. Noire. This game looks amazing. There’s a trailer at the link with some cuts of in-game video, and it’s some of the most lifelike CGI I’ve ever seen. Can’t wait to play it– I’m a sucker for the old Raymond Chandler type detective stories from the 1940s and 1950s, which this game promises to deliver in spades. Even cooler, Aaron Staton – best known as Ken Cosgrove from Mad Men – plays the lead character in the game, and his visage in the trailer is stunning.

The Evolution of the Batmobile [Infographics]

Keeping with this week’s Batman theme, here’s a supercool infographic of the evolution of the Batmobile’s design over the years. The image below is just a tease, and the full-on insane-o HUGE graphic is available from some crazy mofos over at AutoBlog. The full pic is insanely detailed and accurate with plenty of shout-outs to any Bat-fan of the comics, movies, or cartoons.

Image courtesy of Comics Alliance

Art Break: Annie Wu

I found this via Badass Digest (a new entertainment blog from the creators of the Alamo Drafthouse in Austin, Texas). Very fun reinterpretation of the Justice League as a punk band.

Image courtesy of Badass Digest

Dubai Assassination Followed Failed Attempt by Same Team

Speaking of insane-o, here’s a frickin’ MAD story about the assassination of Mahmoud al-Mabhouh in Dubai last year. Al-Mabhouh, a high-ranking member of Hamas, was the target of what must the mos clown-shoes black ops unit of the Mossad. This unit assed its way through one botched attempt on the guy’s life and then totally exposed themselves during the second attempt (which succeeded). The story goes into detail about how these supposed “super-assassins” are the Mossad’s most highly trained, highly secretive killers. Yet the team made TONS of freshman errors in their tradecraft surrounding the assassination, things that (in my experience) would make the most junior intelligence operative guffaw in scorn. Some great reporting here from Threat Level.

That’s it!

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Dec
17

Station Ident: Game On!

For as much time as I spend gaming, I sure don’t write enough about the games I play. I’m an extremely picky and snobby gamer too, so my experiences with game titles have to be pretty damn AWESOME to suck up the time and attention I’ll spend ignoring my wife, not working, and otherwise sitting around in my underwear with an Xbox controller in my hands. Look for some game write-ups in the coming weeks.

No Links of the Week this week either. Tons of client work and pre-Christmas shits and giggles. But if you saw something that tickled your fancy, let me know.

Stay classy, Wasteland!

This is Must. Be. AWESOME!!! Dot com.

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