Painting on a White Canvas

“Hey, Du4, where ya been?!”

As is evident from the shameful lack of updates here at Must. Be. AWESOME!!! central, I’ve spent quite a few months producing copious amounts of elbow grease instead of flapping my gums. Some of this work has been alongside and in conjunction with my friends Tim Newberry and Jon Iadonisi at the White Canvas Group, about whom I’ve written before. Tim and Jon have built an awesome technology and design collective, something akin to a privatized version of DARPA (the Defense Advanced Research Projects Agency, which built the internet!). WCG has hit a number of home runs, particularly in the launch of their GridMeNow product. Their work, dedication, and creative spirit has inspired me numerous times as a freelancer, and I’ve come to call Tim and Jon great friends.

That’s why we’re all proud to announce that they’ve just hired me as the White Canvas Group’s Director of Operations.

“Say what?!”

Indeed, I thought freelancing would be the end-all, be-all for me, but one aspect of that life became overwhelmingly crushing: when you’re on your own, you hardly ever have a team to call your own. Teams function in mutually supporting ways, from collaborative to social. One thing I learned about myself in the past couple years was that I don’t learn so well on my own; it takes the varied perspectives of a multidisciplinary group to challenge me and from that, I fashion knowledge. One great thing about the White Canvas Group is what a great team Tim and Jon have built. I’m going to learn as much as I contribute here, if not more.

“What about mustbeawesome.com?!”

As part of our deal, WCG has acquired my mindshare in its entirety, including much of the speculative work I’ve written about and performed here on mustbeawesome.com. We haven’t quite figured out how all of that works into the larger WCG business strategy, but for the short term, I won’t be updating the blog anymore. The archive will stand for now but the possibility exists we may integrate some of the mustbeawesome.com content into WCG’s web presence in the future. All I can tell you now is stay tuned to whitecanvasgroup.com for more as it develops.

“So what’ll you be doing, dude?”

We haven’t quite sussed out what “Director of Operations” means just yet, but the crew here at WCG have made it pretty clear I will be doing a LOT. Developing next-level digital influence strategies. Creating and teaching new methods of cyber-tradecraft. Designing, gaming and blowing up social network analytics in a big way. Investigating methods of enhancing human performance and testing them. I ain’t even kidding. Stuff’s about to get real over here, ya’ll.

“So what’s next?”

“The future, Marty!” It’s the beginning of an awesome new adventure for me, one that will take me to strange and interesting places. Who knows where that’ll lead just yet, so all I can say is stay tuned. You know how I like to party, so there will likely be a little celebratory happy hour in the near future. If you’d like to go or just want to say hi and talk about WCG, drop me a line at chris at whitecanvasgroup dot com.

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  • Dean

    Chris, I like your style–at least what I’ve read in the past 5 minutes (how’s that for making snap judgments?). Talk to you tomorrow about WCG. Good energy, dude! 

  • du4

    Thanks, Dean!

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