Judging by the increased traffic on the blog, and from the influx of followers on Twitter, my recent forays into new web communities like Third Tribe Marketing are bringing in some new eyeballs to This, Our Foul Blog of AWESOME. Greetings to all you new visitors. Please feel free to browse the archives and find a post of your preference to comment on. I’d love to hear what you think about all these shenanigans.

In the meantime… BATMAN, courtesy of Frank Miller and Jim Lee:

Courtesy of CHUD.com

Courtesy of CHUD.com

This is Must. Be. AWESOME!!! Dot com.

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A couple months ago, I told y’all about submitting a proposal to the Gov 2.0 Expo occurring in May. It is with glad jazz hands that I can tell you my proposal, “Instituting a Culture of AWESOME in Government,” was accepted by the Expo committee! I’m now listed as a speaker alongside some pretty frickin’ AWESOME company (like Gary V!).

As promised, I’m going to blog about this experience. It’s really the first time I’ve ever had the chance to analyze and put forth a case that’s totally unique (at least in my opinion), so I’m really excited about the opportunity. I am deep into collecting data for the case study, and one method I’m using to do this has been reaching out to former members of the IED Task Force Tech Team for stories, pictures, and other info that may help my analysis. It’s been a BLAST reconnecting with these guys. We had a lot of fun back in the Tech Team days, which is one cornerstone of that experience’s AWESOMEness.

I have gotten a crap-ton of fun stuff so far, a lot of which I hope makes it into the final preso. But to give you a tease, here is the first logo one of our Tech Team brethren, Shane Gilmore, cooked up back when we first went joint.

JIEDTF2

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Within my community of business owners, contract wranglers, and salespeople in DC, I’ve seen a lot of long faces lately. Since the economy crashed and the new administration took office, business development people have had a harder and harder time selling their wares to federal clients and closing new contracts. Most of what the government does award these days often looks a lot like continuation rollovers, wherein some asshole COTR (that’s contracting officer’s technical representative for you neophytes) finds it easier to perform minimal competition compliance just to ensure he or she doesn’t have to deal with the added headache of transitioning between incumbent contractors and new winners.

Despite the reasons for the recent slowdown in federal business, the bottom line is that many companies are finding it harder and harder to deal with their onetime great clients. Contracting officers (COs) and COTRs have become outright hostile to some companies, turning required program management into offensive, often farcical dehumanization of the performer(s). Folks I work with vent often and loudly about how the typical government contracting churn in Washington has gotten even worse.

Also, as hard as it’s become to acquire a contract nowadays, there’s developed the added insanity of dealing with a growing crop of dickheaded contract administrators. I cannot tell you how many times I’ve heard from businesspeople in DC complaining about how unmovable, boorish, and downright inappropriate some government agencies can act towards their performers. Some government officials who administrate such contracts blatantly tell their contractors that part of the gig is to take shit from them, from simple incompetent management on down to the most revolting of behaviors toward gender and racial lines. There seems to be this attitude that, goddammit, the government knows best and since I’m the government’s representative on this contract, you better listen to me. This behavior is not just unprofessional, it’s insulting, repulsive, and deserving of public punishment.

This situation – Our Great Client Crisis – is not new and is not AWESOME. In fact, it’s pretty fucking lame.

I have one piece of advice for these folks, and it’s advice that’s applicable to any business, company, consultancy, or individual:

If your client treats you like shit, then kick ‘em to the curb.

Subjecting oneself, one’s company, and one’s people to abusive treatment by a client just because they’re paying you money is ridiculous. Despite how many millions of dollars you’re making or could stand to make, it is simply not worth the emotional loss your business will take when scads of your people begin feeling The Mighty Fed in their poop chutes. Furthermore, the added frustration of trying to secure such work from people who may be willing to pay for your service but not understand it (“Let’s get some social media on this advertising plan!”) will only serve to waste more of your time that could be better spent with AWESOME clients.

Image courtesy of She's Unapologetic.com

So, if you’re in such an abusive relationship, what can YOU do about it? Here are a couple ideas that may help:

  • Call ‘em on it: The next time one of your clients purposely demeans you in public, call ‘em out on it. Publicly. Federal workers particularly are often not willing to duel over degrees of impropriety in public. Making the behavior public will often cause them to back down. That said, be ready for the dick move of having your contract terminated for no reason afterwards.
  • Make ‘em smarter: In a lot of cases, your clients aren’t acting like assholes because they want to. They just don’t know any better. So defuse the situation by offering to help them out. Tell them about other clients you’ve had who have expressed the same educational roadblocks in whatever specialty you happen to deal. You may even make a friend out of them. And friends give friends work in the future.
  • Call Fraud, Waste & Abuse: Each government agency has a hotline set up to report instances of fraud, waste and abuse amongst its employees. Use it. It may take time for your complaint to get addressed, so be prepared to go on the record, which can speed things up. Google your department of choice and be sure you’re calling a number at a high enough level that it warrants attention from that agency’s Inspector General.
  • Lodge a protest: Federal contractors in particular have clauses in their contracts providing for their right to raise protest against their COTRs for impropriety. Exercise this with caution however: these protests go in your company’s permanent record and may taint evaluators’ opinions of you during future competitions.
  • Find new clients: This is my favorite suggestion. You don’t like who you’re doing business with? Get out. Get out and find some dudes you DO like. If this requires you retooling your corporate offerings or marketing, then maybe you should take a hard look at your business and decide what market you really want to play in. Stop being a slave to million dollar contracts. Trust me: the payoff is not worth the stress and abuse you’ll take over the life of the contract if your client is an asshole.
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As my 2010 evil plans evolve, I thought it prudent to establish a professional outpost for business I may undertake. Lo and behold, I give you @Du4.llc.

“What is this crazy madness?” you might ask. “What the hell do you know, Du4, that entitles you to hang a shingle?”

Well, it’s pretty simple. Over the past year, I’ve digested quite a bit of stuff that’s made me question the concept of “work.” Now, financial issues aside, work has never been terribly fun for me. There have been great jobs and great people, but never anything that exactly flipped my passion switch. Ultimately what I came to recognize is that there was no persistent stream of AWESOME in my work. @Du4.llc gives me the chance to change that.

If you believe all the Gary Vaynerchuks and Chris Brogans of the Web, then you may think 2010 is the year of the entrepreneur. Now more than ever, there are tons of resources available to launch anyone into turning their passions into work… or redefining work as passion. Semantics aside, it was that realization that catapulted me over the edge into launching a business of my own.

So what is @Du4.llc?

In short: @Du4.llc enables AWESOME.

The major criteria for work I undertake through @Du4.llc is that it’s AWESOME. This may entail embedding with a client to determine what’s AWESOME about their company… and what’s not. It may entail speaking to conferences and groups about AWESOME stuff (stay tuned for some exciting announcements about this soon!). It may involve conducting research and analysis programs into the deeper concepts that make up the super-concept we all know as “AWESOME.” It may be taking perfectly mundane and pedestrian tasks and turning them into something AWESOME.

For the time being, Must.Be.AWESOME!!!.com will act as the launch point for @Du4.llc activities. Eventually, I’ll get around to retooling the site to deliver better value for my clients, my raving fans, and anyone else who’s been participating in the convo. But I’ve got plenty to keep me busy in the meantime. In future posts, I’ll describe a little bit about what I’m doing for clients, how I’m designing my business around my own personal brand, and discuss some of the successes and failures that happen to me. If you want to do business with me or just learn more about @Du4.llc, shoot me an email at du4 at mustbeawesome dot com.

Thanks to everyone who’s been supportive of this venture. Thanks to you, @Du4.llc is gonna be AWESOME. :)

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