Twitter: Du4
Spending an inordinate amount of time thinking about moving back to Texas. Raised in Longview, I still call myself a son of Fort Worth (high school and post-college), and I’ve always wanted to live in Austin.
Image courtesy Fort Worth Convention & Visitors Bureau
One day.
This is Must. Be. AWESOME. Dot com.
Star Trek is now out on Blu-ray. If this is waiting for me when I get home, expect not to see me for days. Reviews have said the extra content alone will take a week to get through.
I’m not gonna lie: I was a Star Trek nerd since I was a kid. Yes, I dressed up as Spock for Halloween in 4th grade. Yes, I dressed up as Scotty in 5th grade. Yes, I used to regularly get my ass kicked by all the cool kids.
But dammit, I loved Star Trek. Watched the original badassness of Teh Shatner. Read the books. Cried in the theater when they blew up the Enterprise the first time. Dug The Next Generation. Really dug DS9.
Over time, I lost interest as the franchise faltered and became less and less good. It never evolved. Sci-fi had moved on from aliens with funny heads (see Farscape) and static, barren production design (see The Matrix).
After seeing this year’s Star Trek remake by JJ Abrams, I felt vindicated. Sitting in that theater half full of Trekkie nerds and half full of regular people, and watching all of them love the fuck out of this movie… it was amazing. I got a little verklempt. It hit on every cylinder. There wasn’t one frame of that movie that wasn’t AWESOME. I walked out of there with the same experience I did for The Dark Knight: This wasn’t just a great genre movie, this was a great movie period.
I won’t go into a detailed movie review. There are plenty of those out there that dissect the film by the frame. (I may change my mind after sitting down with the actual disc, so eat it. I’m not consistent.) I will only further say that Star Trek (2009) transcends the boundaries of AWESOME: it is FUCKING AWESOME.
Most of you are employed by some company, some organization, some government institution, or otherwise. If you aren’t now, chances are you have been at some point in the past. I even bet you don’t think a thing about being called “employee” of your company.
I would like to put a moratorium on the word “employee” because it sucks balls.
I’d wager that everyone and their dog has been forced to read an “employee handbook” or participate in “employee training” or aspired to be “employee of the month.” We here at Must. Be. AWESOME!! believe that this is a terrible appellation for those of you who are in fact employed by a company. It is the most generic, dehumanizing term possible with which corporate leaders, owners, and human resources people can refer to their workforce. And the idea behind this term, while seemingly innocent, is in fact not awesome. Nay, this ugly word is LAME.
Anyone can be an employee. Corporate training manuals, ethics programs, and all other retarded drivel instituted to keep you in line refers to you as merely an employee: a small cog in a big wheel. Chances are, even if you’re working somewhere you think is badass, you’re still referred to as an employee by someone higher up on the food chain. You may even have a cool sounding title like “Ant Wrangler” or “Strategy Executive.” But you’re still just an employee.
Despite how well-meaning a company may be, especially in this startup-rich landscape In Our Foul Year of the Lord 2009, eventually all the people – the humans - organized under a company get referred to or lumped together as that company’s employees.
I despise this word. It deconstructs the AWESOME of a person. It boils everyone down to a level of retarded standardization. It homogenizes and restricts. It steals innovation and courage. And most of the time, no one comprehends that this word can be so destructive.
I hereby challenge every business leader, every CEO, every HR department, EVERYONE who institutionalizes the term “employee” to come up with a better alternative. Hunt that word down in your manuals, your training videos, and elsewhere, and murder it. Replace it with something creative. Something fun. Something that inspires your people. Something that will make them proud to be employed by you. Something AWESOME.
Startup CEOs, you have no excuse. You’re probably starting out with fewer than 5 people. Agree from the get-go that there will be no employees… but find an apropos yet AWESOME term to describe the types of people you want to attract to your brand.
Furthermore, I implore all of you are now or have ever been called employees… SPEAK! What would you like to be called? What word would you like to use amongst you and your fellows to describe you as a group or organization? What term makes YOU feel AWESOME about what you do?
Sound off in the comments section. Let’s see what kind of creative replacements we get.
{For some additional AWESOME reading about alternatives to employee nomenclature, check out this article, “The chaos theory of leadership” from The Financial Times.}
[Image by Blogowski.]
I recently spoke at TWTRCON DC about how inserting a little AWESOME into your daily activities will reap large rewards in your life, be it personal or professional. I posit that by adhering to the tried and true K.I.S.S. Principle – “Keep It Simple, Stupid” – you’re actually defeating a creative, innovative urge that leads to all things AWESOME. Worse, by continually sticking to the K.I.S.S. Principle, you may actually do long term damage to your inherent ability to recognize and generate awesomeness on your own. This is the first chat in what I hope is a long conversation about raising everyone’s game in modern communication.
A classic case of AWESOME simplicity.
I am not by any means arguing that simplicity is a bad thing and should be shunned. Simplicity in communication is critical to the imparting of ideas and concepts to audiences small and large. However, I want you to think about this in terms of how keeping it simple can be dangerous if you’re a creative type (or want to be). For that, let me draw upon a sad example from my time working in the Pentagon.
One of the first things you get told when you go to work for any Defense Department organization – be it military or civilian service or contractor – is that you need to learn how to communicate briefly and succinctly. This is important because the Pentagon, like all military bases and commands, runs on a steady stream of documentation, policy, and other “paper” that constitutes the general “work” of the Department. General officers are often required to make several decisions a day, requiring extensive coordination with multiple offices.
So the “staff memo” has become something of a regular item seen in the hands of many poor staff officers running about the Byzantine five-walled maze. While these memos often contain the complete policy or document that requires coordination and decision, the important piece to each one is its cover sheet or executive summary. “EXSUMs” are no more than one page and summarize the content of the documents in bulletized form and clearly note what action is required of the recipient.
Because of these summaries, the main documents they summarize often never get read. So staff officers value the skill of being able to boil the component information down to a few bullets one one sheet of paper. (You all see this a lot on government PowerPoint slides, which constitute absolute abortions of the presentation medium.)
Sounds reasonable, right? Why shouldn’t we communicate so concisely between all these hundreds of thousands of government employees?
Here’s why: Ask any one of those staff officers to author a white paper on their own on any topic of interest, and you will see how massively boring their compositions are.
After a fraction of a career of having the K.I.S.S. Principle drilled into your head, it’s a mammoth task to indulge in original thinking much less creative communication. This causes a state of document fatigue where everything you produce looks similar, sounds similar, adheres to the same style, ad infinitum. The more you do it, the harder a habit it is to break.
This vicious circle destroys the creative impetus to deliver AWESOME content. Even the very word “keep” restricts one to certain, specific actions. While this may help in homogenizing a Defense Department and a government that depends on brevity to survive, I submit to you that it also prevents those same organizations from improving their methods of work and evolving to a modern, 21st century degree of communication and interaction.
Instead of keeping it simple, I invite you to make it AWESOME.
Here are a couple suggestions on doing just that:
Simple and AWESOME do not have to be mutually exclusive. Some of the best examples of AWESOME are pretty short and sweet (see the “Dick in the Box” T-shirt design above). Brevity will naturally enable your content to be absorbed more quickly by more people, especially when disseminating via social media tools. As you can see from the examples above, being creative can be as easy as regurgitating someone else’s content from the Web (thanks, socialism!). The tricky part to that is enabling your creativity in such a way that its awesomeness flows out and has the same effect when it’s edited, summarized, abrogated, or otherwise cut down.
I believe that by keeping it simple, you’re making it harder to absorb and produce AWESOME content, no matter the source. I understand that this idea of mine may seem controversial or even mad in this travel-sized world that social media has enabled around us. The authors of Made to Stick, one of my favorite books on creativity, even argue that simplicity is paramount to the permanence of great ideas. I also recognize that I’ve applied some sweeping generalizations using specific examples in this post.
So tell me what YOU think. What are some examples of this that YOU’VE experienced? Where have I gone wrong? Do you have some better ideas to share?
Light up the comments section on this one, folks. I will give out a special prize to the most passionate response to this post I see.
Not dead yet, pisos. Still recovering from many days of awesomeness in New Orleans, Louisiana, the future wedding site of El Du4 and his bride-to-be. Working on some new content for you. In the meantime, give a listen to this little ditty I recently rediscovered from my dad’s music collection, “It’s a Long Way There” by The Little River Band.
Also, while you’re listening to that, consider the AWESOME of the New Orleans Saints remaining undefeated after their fourth quarter rally against the Carolina Panthers yesterday. Notable in this achievement is the Saints’ ability to get me to give a shit about football at all. GEAUX SAINTS!
"Suck on THAT, Trebek!"
This is Must. Be. AWESOME. Dot com.
{Image courtesy of Chris Graythen/Getty Images.}
